Want to kill a fashion or Fad?
Learn from the death of powdered wigs of late 18th
century.
The fashion for wearing wigs began to die out for women in
about the 1770s, when they started powdering their own hair. The act of adding
powered starch to hair was to aid in keeping down lice and nits. Women had not
worn wigs as
much as men. Women mainly added false hair
during the fashion for huge hairstyles. Young men began to powder their own
hair from about the 1780s, creating a new fashion. Come the 1790s, generally
only the older generation were wearing wigs, and for ladies at formal
occasions. Parliament still wore wigs. But as for non-parliament members and peoples of
stature the wigs were in style until about very late 18th century. That was
until; in 1795 the English government laid a tax on hair powder. This tax
effectively caused the ending of both the fashion for wigs and powder by the
early 1800s.
Creating a tax on an accessory such as powder for the wigs was not
a bright idea; it was cheaper just to stop purchasing it. That is exactly what
happened.
Taxed to death.
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